Clicks Group market
capitalisation on the JSE passed the R50 billion mark in its 50th birthday year
and the company was recently included in the FTSE/JSE Top 40 Index for the
first time.

Remaining relevant

Explaining how the brand has remained relevant throughout the decades, Clicks
chief operating officer Vikesh Ramsunder says it’s all about value. “We have
always, and will always, stay true to our customer promise of value.”

“We’ve always been a value retailer and have stuck to our strategy of offering
great value to customers. Clicks has become synonymous with 3 for 2 promotions,
new product launches and a wide range of private label and exclusive products,”
he says. 

The retail chian’s story goes back 50 years to 1968 when retailer Jack Goldin
opened the first Clicks store in St. George’s Street, Cape Town. It was Goldin
who penned the company slogan ‘You pay less’, which has evolved in recent years
to ‘Feel good, pay less.’ 

The Clicks ClubCard is of South Africa’s most popular loyalty programmes, with
over 7.5 million active members. In 2017 alone, R320 million was paid to
ClubCard members in cashback rewards.

Clicks is also the largest retail pharmacy chain in South Africa, with over 20%
share of the retail pharmacy market.

“We recently opened our 500th pharmacy at Park
Station, the largest railway station in Africa, which highlights our commitment
to making our stores and pharmacy locations even more convenient to customers.
Our long-term goal is to expand the chain to 900 stores, with a pharmacy
operating in every store,” says Ramsunder. 

Milestones along
the way

• The Clicks ClubCard loyalty programme launches in 1995 and has been
independently rated as South Africa’s leading loyalty programme for the past
five years.
• The first Clicks pharmacy opens in 2004 in Cape Town.
• Clicks launches the Helping Hand Trust in 2011 which provides free basic
healthcare testing and wellness services to disadvantaged South Africans
through Clicks clinics. 
• The Clicks Group employee share ownership programme is introduced in 2011 and
paid out R1.3 billion to over 5,800 employees in 2018 when the first 50% of the
scheme matured. 
• In 2016, Clicks introduces online shopping which allows customers to choose
in-store or home delivery, with access to over 15,000 products.
• In 2018, Clicks opens its 500th pharmacy, 14 years after opening the
country’s first corporate retail pharmacy. 

To celebrate its 50th birthday, fifty Clicks customers will each win a free
basket of shopping, while store staff will support 50 charitable causes during
the birthday month. Sixteen schools will receive R1 million worth of reusable
sanitary pads and 34 charitable projects will receive support through donations
of toiletries, infrastructure and basic essentials.

Source: Bizcommunity