9 Examples of Cross-merchandising In Action

You’ve used your superior marketing skills to attract customers into your store. Now, you need to entice these customers to make purchases by offering them solutions. Cross-merchandising products across categories is an effective merchandising technique to offer solutions to shoppers while increasing basket sizes.

West Pack Lifestyle goes national with first Western Cape store opening

South African retailer, West Pack Lifestyle has announced the opening of its first Western Cape store in Somerset West Value Centre in mid-April.Set to...

Merchandising Video Tutorial

The purpose of merchandising is to attract, engage, and motivate the customer towards making a purchase. Click here to watch a video tutorial which highlights...

As SA retailers struggle, other African markets start to shine

As more South African retailers announce possible closure of unprofitable stores, their peers in the continent are breaking new grounds, becoming the ones to...

25 WAYS TO PREVENT SHOPLIFTING IN YOUR RETAIL STORE

Shoplifting is exceptionally problematic for businesses of all sizes, costing the retail industry approximately $50 billion in 2016 according to the National Retail Federation (NRF).

Shield Trade Show 2020

The annual Shield trade show is currently underway at Nasrec with brands showcasing their products to an expected 5000 visitors.This 2 day show not...

Shock tax hike coming for South Africans in April, economists warn

Fiscal policy is a huge problem for South Africa, with stuttering tax collections, and an apparent unwillingness of the government to cut the public...

Baby Joshua needs your help

Joshua Naicker (22 months old) was born with an incurable condition, congenital hydrocephalus resulting in several severe and life-threatening diagnoses. He cannot perform any...

Coronavirus: Sanitiser and disinfectant flying off shelves at Dis-Chem, Clicks, MediRite,...

Hand sanitiser and disinfectant have started flying off South African retail shelves as the fear of coronavirus sparks ‘panic buying’.Since the Health Department confirmed...

CBD-infused tampons to help women with menstrual pain coming to SA

CanbiGold, a Cape Town based company, has negotiated a direct foreign investment deal with an American Investment company for R1 billion over five years...

Dis-Chem gears up for a seven-day Black Friday campaign

Stock has been ordered as Dis-Chem gears up for a seven-day Black Friday campaign where big discounts will be offered.Black Friday will be expanded...

Coronavirus in SA – Hygiene and prevention measures the cornerstone of...

The news of the first known case of the novel coronavirus (2019-nCov) in South Africa follows confirmed cases in both Algeria and Nigeria.  South...

Consumers still dancing with the debt devil in SA

Up to our ears in debt, it seems South African consumer appetite for credit has not diminished. Despite a flat economy, consumers owe a...

HOW TO ACCESS RISING BLACK DISCRETIONARY INCOME

12th TOWNSHIP MARKETING SUMMIT 2020 - Jhb, Tues 17 & Wed 18 Mar 2020

What was bought? A study of brands purchased by bulk-grocery stokvels...

Stokvels in SA: A historical context“Stokvel” is a South African generic term used to describe a group of people who have come together to...

SA “Black Friday” sales expected to rise 30% year-on-year

South African businesses have begun preparing for what looks to be another bumper Black Friday trading day, with sales predicted to be up 30...

Marketing to South Africa’s Top Million

The Top Million research report into South Africa's 'upper middle class' households in 2019 has been released by the UCT Marketing Institute and ad...

Woolworths launches innovative face mask with Viroblock

Many South Africans are now appreciating the virtues of good design as we don face masks to go back to work and be out...