PREEMPTION BY UNDERSTANDING LEGAL INTENT, PRESERVING BRAND TRUST

SA DIGITAL AND LAW BRIEFING, JUNE 28 – INSPIRED BY THE IAB – CMOs AND LEGAL ADVISORS

Retail Display Ideas to Try in Your Store

Retail displays and visual merchandising are — and will always be — essential in driving attention and conversion in brick-and-mortar retail. Studies have shown that much of the information that human beings process comes through the sense of sight.

Retailers are tracking where you shop – and where you sleep

Retailers are finding all kinds of uses for location data from customers’ phones.

PRESTIGIOUS SPONSORS GET BEHIND SAPICS CONFERENCE

Prestigious sponsors that include Barloworld Logistics and software solutions specialist SYSPRO have confirmed their support of the upcoming annual SAPICS Conference, Africa’s leading knowledge sharing and networking event for supply chain professionals, which is hosted by SAPICS, The Professional Body for Supply Chain Management.

Is it time to Refresh your Digital Signage Network?

Like any other technology investment, digital signage networks need to be maintained and updated. As technologies and hardware develop, it is doesn’t take long before systems start looking outdated and performance suffers. But how often should digital signage hardware be replaced?

EXCEPTIONAL WORKSHOPS FOR 2019 SAPICS CONFERENCE

The new normal for supply chains involves uncertainty, complexity and risk, according to international supply chain risk management specialist, Gregory Schlegel.

Shifting the cloud on consumer behaviour

With the festive season excitement now over, the start of 2019 has so far been bleak for the majority of retailers in South Africa, raising even more questions about the future of retail.

The need for speed in modern retail

In an age where leisure time is an increasingly precious commodity, customers are placing an even greater premium on convenience. While there are multiple societal factors driving this change, perhaps the most significant is the pressure we feel to make the most of our limited leisure time. That makes convenience a critical driver of decision making, particularly when it involves a purchase.

MIND OVER MONEY WHEN IT COMES TO CONSUMER PROSPERITY

Mindset matters more than income when it comes to feeling prosperous 50% of South African consumers feel ‘better off’ than they were five years ago

Smart Media expands sales opportunities for brands with new Basket Liners...

In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers.

WOMEN WIELD THE BULK OF SA SPENDING POWER

• 60% of women are the primary purchaser within South African households • Women’s shopping habits change especially when they become mothers

Are companies missing great branding opportunities?

In these tough economic times, don't overlook the opportunities that are right in front of you. Fleet branding is one of the most impactful...

Township Shopper Marketing Summit

Bryanston Country Club, Jhb, Wed 10 & Thurs 11 APRIL 2019

Four digital transformation communication strategies

If you're running a business in 2019, digital transformation should be on your mind. It doesn't matter whether you're a one-man band decorating cakes at home, or stand at the head of a multi-national corporation with hundreds of employees - it affects you.

Shoplifting Prevention 101: A Guide to Stopping Retail Theft

The crime of shoplifting is defined as the taking of merchandise offered for sale without paying. According to the National Association for Shoplifting Prevention,...

Innovating in tough economy delivers results for award winners

Despite a challenging economic environment, certain brands continued to innovate in the local market over the past twelve months and were deservedly recognised for...

A smart little tag with a big message

As technological innovation increases so too do customers' demands. With so much choice on offer, consumers not only know what a great customer experience...

2019 retail marketing and POP industry trends

By Katie Kochelek, marketing specialist at Frank Mayer and Associates, Inc