SA DIGITAL AND LAW BRIEFING, JUNE 28 – INSPIRED BY THE IAB – CMOs AND LEGAL ADVISORS
Retailers are finding all kinds of uses for location data from customers’ phones.
Prestigious sponsors that include Barloworld Logistics and software solutions specialist SYSPRO have confirmed their support of the upcoming annual SAPICS Conference, Africa’s leading knowledge sharing and networking event for supply chain professionals, which is hosted by SAPICS, The Professional Body for Supply Chain Management.
Like any other technology investment, digital signage networks need to be maintained and updated. As technologies and hardware develop, it is doesn’t take long before systems start looking outdated and performance suffers. But how often should digital signage hardware be replaced?
In an age where leisure time is an increasingly precious commodity, customers are placing an even greater premium on convenience. While there are multiple societal factors driving this change, perhaps the most significant is the pressure we feel to make the most of our limited leisure time. That makes convenience a critical driver of decision making, particularly when it involves a purchase.
Mindset matters more than income when it comes to feeling prosperous 50% of South African consumers feel ‘better off’ than they were five years ago
In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers.
In these tough economic times, don't overlook the opportunities that are right in front of you. Fleet branding is one of the most impactful...
If you're running a business in 2019, digital transformation should be on your mind. It doesn't matter whether you're a one-man band decorating cakes at home, or stand at the head of a multi-national corporation with hundreds of employees - it affects you.
The crime of shoplifting is defined as the taking of merchandise offered for sale without paying. According to the National Association for Shoplifting Prevention,...
Despite a challenging economic environment, certain brands continued to innovate in the local market over the past twelve months and were deservedly recognised for...