9 Examples of Cross-merchandising In Action
0
You’ve used your superior marketing skills to attract customers into your store. Now, you need to entice these customers to make purchases by offering them solutions. Cross-merchandising products across categories is an effective merchandising technique to offer solutions to shoppers while increasing basket sizes.
ANC bickering poses serious risks to consumers – economist
Already cash-strapped consumers could ultimately bear the brunt of the ANC's internal war, cautioned chief economist at Efficient Group Dawie Roodt.
SA’s top 50 most valuable brands for 2021
The top 50 most valuable South African brands were initially forecasted to lose over R65 billion in cumulative brand value (15%) during the pandemic. However,...
Makro continues to help senior shoppers cut costs with mSenior card...
One of the best kept secrets for South Africans over the age of 60 is that they can claim a discount at Makro stores...
Merchandising Video Tutorial
The purpose of merchandising is to attract, engage, and motivate the customer towards making a purchase. Click here to watch a video tutorial which highlights...
Baby Joshua needs your help
Joshua Naicker (22 months old) was born with an incurable condition, congenital hydrocephalus resulting in several severe and life-threatening diagnoses. He cannot perform any...
Massmart supply chain optimisation on track and delivering results
Massmart's supply chain optimisation journey has formed a crucial part of its turnaround efforts by focusing on the consolidation of logistics, warehousing and stock...
What was bought? A study of brands purchased by bulk-grocery stokvels...
Stokvels in SA: A historical context“Stokvel” is a South African generic term used to describe a group of people who have come together to...
As SA retailers struggle, other African markets start to shine
As more South African retailers announce possible closure of unprofitable stores, their peers in the continent are breaking new grounds, becoming the ones to...
2020 Product of the Year winners announced
South Africa’s most innovative consumer products have been announced in the 2020 Product of the Year results. Research conducted by Answered Insights, Product of...
Shield Trade Show 2020
The annual Shield trade show is currently underway at Nasrec with brands showcasing their products to an expected 5000 visitors.This 2 day show not...
Clicks introduces new digital gift vouchers
Under lockdown, many South Africans are struggling to afford the basics, from soap and sanitiser – crucial to prevent the spread of Covid-19 –...
New e-commerce-in-a-box offering set to transform SME landscape
South African businesses can now get an e-commerce-ready website, including a full payment suite, integrated delivery service and free hosting for just R349 per...
Shoplifting Prevention 101: A Guide to Stopping Retail Theft
The crime of shoplifting is defined as the taking of merchandise offered for sale without paying. According to the National Association for Shoplifting Prevention,...
This is how Pick n Pay, Makro and Shoprite are planning...
As the Covid-19 coronavirus continues to spread, its impact is increasingly being felt by local retailers as they get to grips with a number...
SA’s biggest retailers: Shoprite vs Woolworths vs Spar vs Pick n...
Professional services group Deloitte has published its annual Global Powers of Retail report for 2020, ranking the 250 biggest retail groups across the world...
Dis-Chem gears up for a seven-day Black Friday campaign
Stock has been ordered as Dis-Chem gears up for a seven-day Black Friday campaign where big discounts will be offered.Black Friday will be expanded...
Dis-Chem acquires Baby City
Dis-Chem Pharmacies has announced that it has entered into an agreement where it will acquire 100% of the issued share capital in and shareholder...