Campbell Soup Company has announced four new sustainability goals, including a pledge to ensure that 100% of the packaging used by its brands is recyclable or compostable by 2030.

According to Campbell, the aim of the four goals is to reduce packaging waste through investments in recyclability, use of recycled content, and consumer education and infrastructure.

To achieve its four new targets, Campbell claims it will:

Transition 100% of its packaging to recyclable or industrially compostable designs and materials by 2030.
Increase the use of post-consumer recycled content and incorporate 25% post-consumer recycled content into polyethylene terephthalate (PET) bottles by 2030.
Drive increases in recycling rates through standardized on-pack labelling by including the How2Recycle label on 100% of packaging by 2022.
Expand access to recycling and advance the development of infrastructure to improve the collection and recycling of packaging by building and investing in partnerships with peers and industry groups.
Craig Slavtcheff, Campbell’s executive vice-president, Global Research and Development, said: “Our new packaging commitments provide a roadmap to further reduce the environmental impact of our packaging over time and build upon our history of sustainability.”

Campbell, which owns brands including Kettle Chips, V8 and its namesake Campbell Soup brand, also provided updates on the sustainability progress made by its brands in the last year.

Campbell claimed that its V8 V-Fusion and V8 Blends multi-serve bottles switched from shrink sleeve labels to wrap labels in 2019, while snack bags were redesigned for its Kettle brand, which resulted in a 43% reduction in plastic.

The company says that it has already implemented How2Recycle instructions on several of its products, and will continue to roll the labels out until 2022.