Cadbury South Africa has temporarily changed its wrappers, replacing the normal images of various flavours with pictures of toys.
So chocolate lovers looking for their favourite will have to look a little more closely to find out exactly what they will be unwrapping.
The change in design is part of Cadbury’s ‘The Little Generosity Shop’ campaign. Currently in its second year, the campaign aims to collect educational toys for vulnerable children across South Africa.
“Children remain the most vulnerable of our society, and in these times orphaned and vulnerable children need a reminder of hope and care,” says Cadbury.
More than 100 000 toys, books and games were collected and donated last year as a result of the drive.
According to Cadbury, the packaging of selected bars is changed around this time of year to remind buyers about the importance of play. Each of the special bars bought goes towards contributing R1 million worth of toys, books and games to needy children.
The packaging will return to its original design at the close of the campaign, which launched in May. It will run until the end of July or while stocks last, whichever comes first.
But not everyone has been happy about the change as confused chocolate lovers took to social media to express their concern.
Some were concerned about having to touch the packaging excessively as South Africans have been urged to remain cautious as the country’s number of Covid-19 cases continues to soar.
For those wanting to know what they’re buying, consumers are urged to look at the top of the packaging or on the underside, where the various flavours are mentioned.