Brian Joffe, Long4Life CEO. Long4Life

Brian Joffe is set to exit the CEO position of JSE-listed Long4Life in February 2022 and take on the chairman’s role at the company.

Long4Life’s current chairman, Graham Dempster, is consequently to assume the role of deputy chairman.

Long4Life owns the beauty salon chain Sorbet, as well as Sportsmans Warehouse. The company also has a beverage division, which owns brands like Score energy drinks and Fitch & Leedes.

One of SA’s most successful entrepreneurs, Joffe founded Bidvest in 1989 and is credited with significantly contributing to its growth into an industrial conglomerate. He left Bidvest and established Long4Life five years ago.

“The board is delighted that Brian will continue to participate in the company’s future in a strategic role and that Long4Life will continue to be guided by both Brian and Graham’s superb leadership and remarkable experience,” Long4Life stated in a Sens announcement.

“The board has commenced a process to identify Brian’s successor and to allow for a timeous and smooth handover. Shareholders will be advised on progress made in this regard in due course,” it said.

The company also announced that it received an “unsolicited” takeover bid. “The board is evaluating this and will update shareholders should there be any further developments.”