The decision to also introduce Black Friday to
Shoprite’s 458 stores, in addition to the 202 Checkers stores, guarantees the
country’s biggest ever Black Friday.
This worldwide sales promotion came to South Africa in 2014 when Checkers
became the first food retailer to introduce the country to deep-cut specials.
Since then other retailers have followed suit and millions of South Africans
rush to take advantage of the special deals on offer.
Black Friday will now be extended to the country’s low-price champion stores on
consumer demand. “We listened to our customers and they can expect
discounts of up to 50% on everyday household products in all our stores,” said
Neil Schreuder, Marketing Director for Shoprite and Checkers.
“In the current difficult economic environment, Shoprite understands the
pressure ordinary South Africans are under and we will continue to look at ways
to give them more affordable options.”
The Black Friday deals on offer were carefully selected to offer consumers
real, substantial savings on essential household items. “We’re
expecting to sell enough custard to make at least 2.6 million trifles, about 5
million kilograms of washing powder and enough nappies to keep almost 18 000
babies dry for a full year,” commented Schreuder.
“Store trading hours will be extended to cater for the increased demand.”