South Africans tracking the country’s Covid-19 infection map now have another, more positive and hopeful, chart to plot. And the faster the rise in “cases” on this map, the better. 

The recently launched interactive digital map keeps tabs on national acts of kindness towards those impacted by the pandemic and lockdown. It offers inspiration and joy by showcasing the good being done by ordinary people and organisations across the country. Initiated by leading water manufacturer aQuellé, the aQuellé Kindness Map serves as a reassuring counter to the Department of Health’s daily Coronavirus map which captures the latest disease statistics. 

Based on data uploaded by ordinary South Africans, the kindness map reflects selfless acts taking place across villages, towns, and suburbs. Inspirational stories, complete with photographs and video, create a real-time snapshot of the outreach gestures – big and small –  taking place every day. To champion the work being done, the map encourages and enables instant sharing of the content via Facebook, Twitter and Whatsapp. 

There is no limit or criteria for participation; every act of kindness – from phoning a family member or donating books to a children’s home, to buying food vouchers for someone needy or cooking a meal for an elderly neighbour – should be championed. “Kindness is contagious. All it takes is one act of kindness to start something positive and we’re hoping our kindness map does just that,” said aQuellé marketing manager Suzelle Stegen. 

“All of us are feeling the effects of the pandemic and lockdown; there’s a lot of uncertainty out there. But there’s also a lot of good happening, with ordinary people offering kindness and hope and bringing joy. We wanted to highlight these gestures, whatever they may be, and encourage more,” she said.

To set this wave of kindness in motion, aQuellé has uploaded several of its own Covid-19 outreach projects onto the new map. These include the distribution of water, sanitisers and masks, as well as health information flyers in various provinces. Recipients are communities, soup kitchens, homeless shelters and children’s homes. 

The aQuellé Kindness Map will highlight extraordinary tales of generosity in the hope that it motivates and champions a growing community of “givers” and “doers”.

TRACKING KINDNESS: the aQuellé
Kindness Map
showcase the good being done by ordinary people
and organisations across SA.

PINNING HOPE: inspirational stories uploaded to the aQuellé
Kindness Map creates
a real-time snapshot of outreach taking place.

Issued by Power LAB on behalf of aQuellé