Trade Intelligence is hosting a two-day programme – an ‘Introduction to SA FMCG Retail.’ 

The programme will cover the retail market and its major players – perfect as an onboarding for graduates or new entrants, as well as businesses wanting an update on the market.

Who should attend?

  • Graduates and new entrants to the industry
  • Businesses wanting an update on the market
  • Commercial non-customer facing staff
  • Shopper and customer marketers
  • Field operations
Outcomes
  • Get an overview of the SA fast moving consumer goods (FMCG) landscape
  • Gain insight into SA shopper behaviour and resultant retail trends
  • Get deep insight into each retailer’s performance & strategic focus areas
  • Compare performances across the majors – Who is winning? Who is losing?
Programme overview
The SA FMCG landscape
  • FMCG market size, shifting channel dynamics
  • Shopper need states 
  • Retail trends
  • Comparative performance across the majors
Discussion by retailer
  • Organisational structure
  • Brand positioning
  • Store numbers and growth
  • Financial performance overview
  • Strategic focus areas
  • Shopper marketing activities
  • What’s going on in store


26 January 2022  | 08h30-16h00
& 27 January 2022  | 08h30-15h00
Via Zoom

R8,995 per delegate
Includes one-page retailer summaries

Book early as numbers are limited!

For more information or to book, please contact Shelley on shelley@tradeintelligence.co.za or +27 [0] 31 303 2803.