Brands matter now more than ever – consumers have relied on them during the pandemic to help in their everyday life, provide a welcome distraction with advertising that resonates emotionally and makes them smile, and now to adapt to their changing needs.
For marketers it’s never been more important to ensure brand relevance, drive cost and media efficiencies. But how and where do you deploy your budget as you navigate the world as it stands today? How should you prioritise and reallocate investment into what’s working hardest to get higher return on lower spend? How can you successfully embed marketing effectiveness to drive competitive advantage?
Join our webinar on Thursday 17th September from 12 pm – 1 pm GMT +2* as we discuss these questions and more – helping you to make better holistic decisions and ensure your marketing investment will align with and deliver short and long-term success for your brand.
Our experts will answer these key questions and highlight how the power of data and analytics can help marketers make informed business decisions:
• Balancing short-term and long-term goals – between performance driven marketing and brand building objectives
• How can I forecast the demand for my category over the next 6 months?
• How do I uncover these emerging trends?
• How best can they be used as opportunities by advertisers?
The convergence of unique human understanding and business expertise, coupled with innovative data and technology solutions, allows us to better predict consumer behaviour, giving brands the confidence to make bold and complex decisions and optimise their priorities for growth.
You are welcome to invite your colleagues. *Unable to make the time-slot? Register your place anyway to watch on demand post the webinar!
Register Here: https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&referrer=&eventid=2602275&sessionid=1&key=E17488A327A9870C005F9DDBC6AD63D6®Tag=&sourcepage=register