70% of South African adults will be shopping Black Friday and other festive sales days this year, according to new research from financial comparison site Finder.com. 

A survey of 1,524 South African adults reveals 70%, equivalent to around 27 million people, are planning to shop the festive sales this year – if the price is right.  

Those planning to shop say it will take an average discount of 52% to entice them to make a purchase. 

Men are more likely than women to shop the sales, with 73% of men and 68% of women planning to shop. 

Across age groups 25-34 year-olds are most likely to hit the sales with 76% planning to shop, followed by 18-24 and 35-44 year-olds (74% each). 

Finder ran similar research in 11 other countries revealing South Africa is home to the highest percentage of sales day shoppers this year, beating out countries like France (66%), Ireland (60%), and the United States (57%). 

The report also found South Africa ranks 27th for search volume for the term ‘Black Friday’, along with countries like Austria and Hungary.

Analysis reveals South Africans are likely to search for deals from Takealot, Makro, Checkers, and Hi Fi Corp. Other popular brands include Vodakom, Telkom, and Kulula. 

Finder.com senior writer and money expert, James Martin, says you can pick up some great discounts over the next couple of months. 

“If you have your eye on a certain product you should consider waiting to see if it’s discounted during the sales season.

“Even if you are in a rush, it’s still worth comparing your options – we’re already seeing heavy discounts ahead of Black Friday at brands like ASOS and Cotton On.”

However Martin also warned consumers about impulse purchases and overspending this sales season. 

“With 70% of South Africans admitting they could be swayed to make a purchase provided it’s discounted, the data suggests many South Africans could fall into the trap of making an impulse purchase. 

“While shopping the sales can save you money, the rush to get a bargain can actually mean you spend more than you would have otherwise. Ask yourself if it’s something you would have bought if the sale price was the normal retail price, or whether you’re getting swept away by discounts.”   

You can view the full research here: https://www.finder.com/za/black-friday-statistics                                                                             

What percentage would retailers need to discount their products to make you purchase something this holiday sales period? 

% discount
10%
% of South African adults
3%

% discount
25%
% of South African adults
10%

% discount
5%
% of South African adults
6%

% discount
50%
% of South African adults
26%

% discount
70%
% of South African adults
12%

% discount
90%
% of South African adults
13%

None of the above
30%