South Africa’s most innovative consumer products have been announced in the 2020 Product of the Year results. Research conducted by Answered Insights, Product of the Year is South Africa’s largest independent consumer-voted survey focused specifically on product innovation. 

A global pandemic did not stop Product of the Year research. A wide range of consumer households were surveyed across South Africa and winners emerged from categories including services, skin care, quick meals, cold beverages and many more.

Established over 30 years ago in France, Product of the Year currently operates in over 40 countries with an effort to guide consumers to the best products in their market and reward manufacturers for quality and innovation.

“Globally we are seeing consistent engagement from market leaders as well as challenger brands. South Africa is an emerging market and we are excited to see the growth of smaller brands entering the market.” Says Mike Nolan, CEO, Product of the Year Management.

And the 2020 winners are….

New Products: Services

Standard Bank Simply Blu

New Products: Skin Care

Olay Whips Skin Care

New Products: Baby Care

Pampers Aqua Pure Wipes

New Products: Health

Harvestime Salad Range

New Products: Hot Beverages

Café Enrista All in One Instant
Tea

Quick Meals

Sea Harvest Fish Fingers

Frozen Vegetables

McCain Frozen Vegetables

Beauty Restoration

Dove Even Tone Antiperspirant
Deodorant

Sugar

Huletts SunSweet Brown Sugar

Cold Beverages

PURA Soda

Baking

Huletts Icing Sugar

Heritage: Services

Standard Bank Overdraft

Heritage: Skin Care

Dawn Female Lotions and Creams

Heritage: Hot Beverages

Café Enrista 3-in-1 Coffee

Under New Management’

“After over 12 years at Product of the Year South Africa, and working with thousands of innovative products, I am excited to undertake a new adventure as I take over the position of CEO at The Loeries.” Says Preetesh Sewraj, Former CEO and Chief Innovative Analyst, Product of the Year South Africa.

Edith Venter Promotions has been appointed as new management of Product of the Year South Africa. “Having been involved with Product of the Year for the past 5 years on a small scale, we are happy to have been given this opportunity to take this exciting brand forward and help to create the platform for many more innovative products to be showcased in the marketplace.” says Edith Venter, Manager of Product of the Year South Africa. 

“Unfortunately, due to the global Covid-19 pandemic, we are unable to have a Product of the Year Awards Ceremony this year. However, we will be celebrating and congratulating all our incredible winners throughout the media and on our Social Media platforms” Venter adds.

Many of the winners have found that during this time having the Product of the Year 2020 logo on their packaging has helped to create great awareness for their products and help them to stand out from the clutter. 

Product of the Year – South Africa